Location
UK-wide

Hours
Full Time - 37.5 hours per week

Salary
£72,605 per annum

About the Role
Reporting to the Executive Board Director for Income, Technology and Communications, the Head of Commercial is a strategically important senior leadership role responsible for shaping the RSPB's commercial future and maximising the contribution commercial activity makes to the organisation's income, strategic ambitions and long-term success. You will lead a diverse, multi-channel portfolio spanning Retail, E-commerce, Licensing, Wholesale and Food & Beverage, together with the critical enabling functions of Buying & Merchandising and Fulfilment. Your role will be to bring these areas together to deliver sustainable income, exceptional customer experiences, and long-term organisational value.
As a senior commercial leader with significant proven successful experience, you will set and drive the commercial strategy, identifying new opportunities for growth, innovation and partnership while ensuring the RSPB continues to evolve and thrive in a changing market. You will harness customer insight, expertise and market understanding to strengthen income streams, expand audience reach and maximise the value of the RSPB brand.
Working across the organisation and influencing at senior level, you will ensure customer needs are at the heart of commercial decision-making. By connecting commercial opportunity with strategic ambition, you will drive sustainable growth, strengthen supporter engagement, and deliver outstanding results.
This is a unique opportunity to combine senior strategic commercial leadership with purpose, translating commercial success into meaningful organisational impact.

Experience
- Leading a commercial, retail, ecommerce, trading or other income-generating function at a senior level, with responsibility for strategic direction and performance
- Managing multi-million-pound income and expenditure budgets, including forecasting, commercial performance analysis and investment decision-making
- Developing and delivering commercial strategies, using commercial and financial insight to identify opportunities and make decisions that drive growth, profitability and sustainable income
- Working across complex organisations or partnerships, building relationships and influencing senior stakeholders without relying on direct authority
- Presenting complex performance, governance or strategic information to senior decision-makers such as Boards, Trustees or Executive-level stakeholders
- Negotiating and managing commercial partnerships and contracts, including identifying and managing associated commercial risks
- Knowledge of retail, ecommerce and a range of other commercial or trading models such as licensing, wholesale or food and beverage, and how these contribute to customer growth, experience and income generation
- Using customer or audience insight to inform commercial decisions, improve customer experience and support audience or supporter growth
- Leading organisational change and improvement, introducing new approaches and delivering agreed strategic outcomes
- Leading and developing multidisciplinary teams to deliver agreed objectives, including supporting individual and team performance and development
- Communicating complex commercial and financial information clearly and using evidence to influence senior stakeholders, support decision-making and build effective partnerships

About you
You are a strategic and commercially astute leader with a passion for delivering sustainable growth and organisational impact. You thrive in complex environments, are an excellent communicator and influencer, and are committed to putting customer needs at the heart of commercial decision-making. You are motivated by purpose and eager to contribute to the RSPB’s vision of creating a world richer in nature.

Qualifications
Not specified, but significant senior leadership experience in commercial or related fields is essential.