Location
Central London

Hours
Full Time

Salary
£42,000 Per Annum

About the Role
The Woodland Trust is looking for a Lead Campaigns Manager - Regular Giving Recruitment who will lead the delivery of the Trust’s regular giving recruitment campaign activity, focusing on growing membership through multi-channel campaigns. You will manage end-to-end campaign implementation across offline and digital platforms, working closely with internal teams and external agencies. Your responsibilities will include overseeing high-volume activities such as inserts and door drops, ensuring accurate data selections, creative sign-off, and timely delivery. You will monitor and evaluate campaign performance and budgets (£1M+), using insights to inform optimization and future planning. Additionally, you will integrate regular giving recruitment campaigns into the wider Trust marketing and communications plan as part of the annual planning process. Building strong relationships with internal stakeholders, suppliers, and media partners will be crucial for driving effective, on-brand campaign delivery. You will contribute to strategic planning and innovation, presenting proposals, financial models, and performance updates to influence decision-making. Collaborating with insight and digital teams to test and refine recruitment approaches will ensure sustainable long-term supporter growth. This is a 12-month fixed-term contract to cover maternity within the team, with a mix of working from home and at our main office in Grantham, Lincolnshire. Visits to Grantham would be required no more than once or twice a month on average.

Experience
Proven expertise in end-to-end campaign delivery, with a strong track record in supporter acquisition across digital, print, DRTV, and out-of-home channels.

About you
Experienced team leader and collaborator, confident in managing people and guiding cross-functional project teams, and working with suppliers and agencies. Strong analytical skills, with experience in performance evaluation and data-driven decision-making. Comfortable working in a test-and-learn environment, with the ability to lead on innovation and optimize channel performance. Digitally fluent, with hands-on experience in PPC, Google Grants, social media advertising, analytics, and web optimization tools. You have an enthusiasm for the environment and share our core values - Grow Together, Explore, Focus, and Make it Count.

Qualifications
Experience of budget management and control, confident in financial tracking and reporting on expenditure.