Location
London

Hours
Full Time

Salary
Competitive salary, details to be discussed during the recruitment process

About the Role
This is a fantastic opportunity to join Balfour Beatty (Urban Fox) as Growth Marketing Lead. In this senior, hands-on leadership role, you will provide strategic leadership for Urban Fox’s growth marketing and communications activity, shaping and delivering approaches that increase charging network utilisation, build brand awareness, and support commercial growth across contracted areas. You will set the strategic direction, lead targeted B2C growth campaigns, and develop creative sales activation and promotional strategies to convert residents into new or regular users. You will also lead Urban Fox’s B2B marketing efforts, supporting local authority concession bids and strengthening customer confidence. The role involves planning and delivering integrated campaigns across multiple channels, owning content strategy, and leading the marketing contribution to tenders and proposals. You will strengthen and protect Urban Fox’s brand and reputation through consistent messaging, thought leadership, social media, PR, and campaign content. Using data and insight, you will optimise marketing activity to maximise commercial return. Additionally, you will provide leadership and development to the Community Relations team and act as a senior marketing and communications partner to Urban Fox leaders, Regional Directors, the Bid team, Balfour Beatty Group Communications, local authority customers, and external suppliers.

Why Work for Us
Day in, day out, our teams deliver some of the UK’s most ambitious, exciting, and meaningful projects; developing, building, and maintaining vital infrastructure that supports national economies and strengthens communities. As if contributing to work that makes life better for millions wasn’t rewarding enough, we offer a full range of benefits. You’ll have the freedom to shape the package that’s right for you and your life. Key benefits include smart working with up to 40% remote working where roles allow, 25 days paid annual leave (pro rata), family friendly policies including maternity/adoption and paternity/partner leave, pension, share incentive plan, volunteering leave, recognition schemes, and much more.

Experience
- Proven track record in a senior growth, performance marketing or marketing communications leadership role, ideally within EV charging, mobility, infrastructure, technology, or another fast-growth environment.
- Experience setting direction and building team capability, with confidence to delegate effectively while ensuring high-quality delivery.
- Demonstrable experience developing and delivering commercially focused campaigns that influence customer behaviour, generate demand, increase adoption, and deliver measurable sales or utilisation outcomes.
- Experience identifying target audiences, building local demand funnels, and using audience insight, geofencing, partner channels, and promotional activity to convert interest into usage.
- Excellent digital marketing capability, including social media, content management systems, SEO, email marketing, analytics, paid media, and campaign optimisation.
- Strong copywriting and storytelling skills, able to communicate clearly and persuasively across B2C, B2B, and public-sector audiences.
- Confident owning brand, messaging, and content standards, ensuring all outputs are consistent, credible, and appropriate.
- Confident using performance data and customer insight to make decisions, improve campaign effectiveness, and demonstrate ROI.
- Commercially minded, proactive, comfortable testing, learning, and iterating quickly in a fast-moving environment.
- Strong project management skills, able to lead multiple initiatives, manage competing priorities, and maintain momentum without close supervision.
- Experience influencing senior leaders, partners, local authorities, community stakeholders, and external suppliers with confidence to challenge constructively and secure alignment.
- Working knowledge of Adobe Creative Cloud apps, website content management systems, SEO, geofencing, and social media best practice.

About You
- A confident self-starter with strong judgement, resilience, and initiative, able to identify opportunities, make recommendations, and lead activity forward independently.
- Collaborative and influential, able to bring people together behind a clear plan, create momentum, and lead across teams, functions, and geographies.
- Curious and ambitious, with a clear desire to keep developing digital, marketing, and communications skills as channels, tools, and customer behaviours evolve.
- Excellent communication, interpersonal, and organisational skills, with strong attention to detail and ability to manage conflicting deadlines.
- A driving licence and willingness to travel.

Qualifications
- Member of CIM or CIPR with demonstration of ongoing commitment to career professional development.